Class Schedule

Classes will be primarily conducted on Saturday mornings, 10:00am – 1:00pm.

Assessment and Award

The first module Digital Marketing in the Metaverse Era will be assessed by Participation and activities engaged in class (10%), E-commerce exercises (30%), Individual reflection (30%), Group Project (30%). The second module Social Media Marketing and the third module Consumer and Netizen Behaviour will be assessed by Participation and activities engaged in class (10%), Assignment (40%) and Group Project (50%).

To pass the module, the student must attempt all assessment components and achieve the overall marks of 40 or above. Students are also required to obtain a minimum mark of 30 in each assessment component. In order to be awarded the Certificate in Marketing in the Digital Era, students have to pass all modules with attendance of 70% for each module.

Teaching Venue

Classes will be mainly scheduled in City University of Hong Kong Kowloon Tong Campus OR SCOPE Tsim Sha Tsui East Learning Centre.