FIRST workshops by Ms. Marina WATT | English for Marketing and Advertising in Social Media & English for Public Relations in Social Media

This semester, the Student Development Unit of CityU SCOPE has arranged four non-credit-bearing English workshops to enhance our students’ English proficiency as well as employability. The workshops are “Future Intelligence Ready Skills Training” (FIRST) courses organized by CityU SCOPE strengthening students’ competitiveness in the career world by delivering different transferrable skills from our guest speakers.

For the last two courses – “English for Marketing and Advertising in Social Media” and “English for Public Relations in Social Media” held on 6 JUNE and 8 JUNE, respectively, we cordially invited Ms. Marina WATT, Co-founder of Brandstorm Communications, to be our guest speaker. Throughout the workshops, she delivered hordes of compelling and engaging content for marketing, advertising, and public relations on social media, especially using language skills for professional communication that aligns with the latest digital and technological trends. Not only lecturing, but Marina also discussed different questions with the participants based on the workshop’s theme, which enhanced the interaction with the audience and aroused their interest.

Through the activities and workshops arranged under the FIRST scheme, our students are believed to be more well-equipped and confident to face their challenges and unknowns in the future digital workplace.