FIRST: English for Copywriting in the Digital Era (SDU) (May 2023)

SCOPE : Staff Sharing

Julian Fong

The FIRST workshop was very interesting and informative.  The trainer Heidi had sound knowledge on her professionalism.  I enjoyed the workshop very much.

SCOPE:  Student Sharing

WONG Sze Ki 黃斯淇                                                                                   

BA (Hons) Business Management, De Montfort University 

 I was grateful CityU SCOPE could invite a professional marketing specialist to be a workshop tutor introducing how advertising design works. Also, the workshop showed practical examples and did remind me whether or not matching with the design standards. Furthermore, I am thankful that the tutor was willing to answer my questions about marketing posting work experience. More importantly, one of the marketing tools, Google SEO was mainly highlighted. I feel worthwhile because it showed the recent operation in working on SEO. Apart from that, I think working on marketing posting is all about creativity. Making simple keywords that bring most people's attention is the most challenging as well.
 

WONG Sin Yi   黃善兒

BA (Hons) Business Management, De Montfort University 

   Participating in this workshop  was a great way to demystify the world of copywriting. Through engaging exercises and expert guidance, I was able to gain a deeper understanding of the skills and techniques required to craft effective, persuasive writing.
     While I am not yet certain of whether or not copywriting is the right career path for me, I feel more confident in my ability to write effectively and connect with readers.
      Moreover, the networking opportunities provided by this workshop were also invaluable, and I left with a better sense of the challenges and rewards of this exciting field.