BA and BA (Hons) Marketing with Digital Media, Edinburgh Napier University
BA and BA (Hons) Marketing with Digital Media


BA and BA (Hons) Marketing with Digital Media, Edinburgh Napier University
h
h
h
h
Information
- Programme Code :233-29390
- Commencement Date :October 2023
- Tuition fee :HK$139,200 [BA (Hons)] /HK$69,600 [BA]
- Enquiry :3442 7423 / 3442 5294
- Email :bm@scope.edu
H
H
H
Edinburgh Napier University
Edinburgh Napier University is one of CityU SCOPE’s largest UK partners of higher education in Hong Kong. It is one of the largest universities in Scotland, with over 19,500 students. The University is split into five schools:
- The Business School
- School of Applied Sciences
- School of Arts & Creative Industries
- School of Computing, Engineering & the Built Environment
- School of Health & Social Care

The University has approximately 1,550 staff and offers more than 200 undergraduate and postgraduate programmes, as well as an extensive range of short courses for industry and commerce. Many of its short courses have been tailored to fit international clients’ needs and are delivered abroad.
The Business School is one of the largest in Scotland with more than 8,200 students. It offers a wide range of courses in business, finance, hospitality, law, languages and tourism at undergraduate and postgraduate levels.
Recent Achievements
Top 10 rankings
- # Top-ranked Modern University in Scotland - Times Higher Education World University Rankings 2023
- The only Scottish university to be shortlisted for University of the Year at the Times Higher Education Awards 2022
- Top Scottish modern university for both research power and research impact (REF 2021)
- #1 Modern University in the UK for Computer Science, Criminology, English and Nursing (Times/Sunday Times Good University Guide 2023)
- #Top five UK university for Film production and Photography and Journalism (Guardian University Guide 2023)
- #9th Modern UK University for Business, Management & Marketing - The Times & Sunday Times Good University Guide 2022
- #10th Modern UK University for Accounting & Finance - The Times & Sunday Times Good University Guide 2022
- #1 university for Student Satisfaction in Edinburgh for three consecutive years - National Student Survey 2020, 2021 and 2022
- The Business School scored 84% for overall satisfaction - National Student Survey 2022
- It is the largest UK provider of higher education in Hong Kong, with more than 3,000 students studying there
- It is internationally recognised, in the recent QS Stars international university rankings, the quality of its teaching, internationalisation and employability were officially recognised, with the University scoring five stars in each category
- Edinburgh Napier has been offering Marketing programmes in HK since 2000. The graduates of our Marketing programmes will shorty reach over 2,000
QF Level: 5
QR Registration No: 22/001026/L5 [BA]; 22/001025/L5 [BA (Hons)]
Validity Period: 1 Sep 2023 to 31 Aug 2028
H
H
H
Admission Requirements*
Holders of Associate Degree (AD) or Higher Diploma (HD) in any business or service related studies with at least one module taken in marketing fundamentals or equivalent qualifications.
* Students from the STEM area and without any study of marketing fundamentals may also be considered. Students will be required to study an additional marketing bridging course (no additional fee will be charged) in the summer. Those applicants should submit their applications before 31st July 2023.
* Students whose qualifications do not quite meet the above requirements, but with over two years of marketing or sales experience, may be interviewed and considered under the Recognition of Prior Learning for Credit procedures for uncertificated learning. These students will usually be applicants for the part-time programme.
Fees
Application Fee |
HK$160 , non-refundable (to be paid at the time of application) |
Tuition fee |
BA: HK$69,600 (payable in 3 instalments) |
Notes:
1. All fees paid are non-refundable and non-transferable.
2. In the case of re-assessment and retaking a module, additional fees will be charged.
Application Procedures
- Application should be submitted online via www.scope.edu/eapplication.
- Application form can also be obtained upon request from the reception counter of CityU SCOPE.
- Applications are processed on a rolling basis, early application is encouraged.
- Applicants will be selected on the basis of academic merits and relevant work experience. All applicants will be informed of the application results. Please contact CityU SCOPE if you do not receive our decision by late August 2023.
Deadline of Application
Applications will be considered on a rolling-basis, subject to availability of places. Early applications are therefore strongly encouraged.
On-line Enquiries of Application Status
An acknowledgment of your application will be sent to you by email. Enquiries on your application status can be also made by visiting our website: http://www.scope.edu/trackstatus seven days after submission of your application.
Continuing Education Fund (CEF) 
Some modules of the programme have been included in the list of reimbursable courses under the Government’s Continuing Education Fund (CEF). For details, please visit the government’s website: www.wfsfaa.gov.hk/cef/intro.htm
Extended Non-means-tested Loan Scheme (ENLS)
Students who are not covered under FASP and NLSPS can apply for the government load under the Extended Non-means-tested Load Scheme (ENLS). For details, please visit the government's website: www.wfsfaa.gov.hk/sfo/eng/schemes/nlss.htm.
H
H
H
School of Continuing and Professional Education (SCOPE)
Location | 2410, 2/F, Li Dak Sum Yip Yio Chin Academic Building (LI), City University of Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong |
Tel | |
Fax | (852) 3442 0399 |
School of Continuing and Professional Education (SCOPE)
Programme Leader | Dr Henry Lee |
Tel | |