Words from Course Coordinator
Using the language of persuasion and maintaining goodwill have been inescapable in different aspects of our business life.
This practical, interactive multidisciplinary course will equip secondary school students with essential skills and hands-on experience of producing various kinds of multimodal written and spoken promotional texts for different marketing and public relations purposes. Through frequent participation in widely differing language games and exercises, group activities, and site visits, students will develop the appealing techniques for making memorable texts, entertaining stories, as well as persuasive proposals and presentations to engage, impress, and reach a target audience.
With a view to catering for the need of consumer-oriented companies worldwide in today’s technology-driven world, it is never too early to capitalise on our wise use of the global language to nurture ourselves to be an efficient promoter of different services, products, and ideas.
Alan Poon
Course Coordinator,
Certificate in Creative English - PR and Marketing
(Senior Secondary Applied Learning)