Skills of understanding and responding to written correspondence
Identify the writers viewpoints or purposes, and analyse how they are conveyed in the context, and shape the content and style of correspondence
Identify the main ideas and specific details, and analyse how they distinguish from that of others, and respond to conflicting evidence or viewpoints
Understand and use appropriate organisation and structure of written correspondences, including time or der, list, compare and contrast, cause and effect, and facts and opinions
Organise information, ideas and supporting evidences logically, by developing the lines of reasoning, contrasting with different viewpoints and avoiding common logical flaws in writing (such as false comparison, digressive writing, oversimplification, circle reasoning, etc)
Use a ppropriate format, tone, expressions of goodwill and language, and analyse the impact of specific word and phrase choices on meaning and tone how the language evokes a sense of attitude; how it sets a formal or informal tone
Shorten sentences and paragraphs, and avoid clichés and jargon in writing for clarity
Handle written correspondence for different communicative functions
Requests and replies
- Emails and letters for responding to the request of business partners and customers
Invitation and thanks
- Invitations for conferences and functions
- Thank you letters for invitations
Suggestions and offers
- Sales and marketing letters for promotion
Complaints, explanation and apologies
- Customer service letters for replying complaints on goods and services
Argument and evaluation
- Letters for evaluation and remedial actions of p roblems and faults
Description and narrative
- Emails for announcement of work related procedures
Expressions of goodwill
- Formulaic expression of g oodwill e.g. health, previous/anticipated contact)
